Privacy Policy

Last Updated: June 4, 2026

Sellera ("we," "us," or "our") operates the website sellera.shop (the "Site"), powered by Shopify Inc. This Privacy Policy describes how we collect, use, share, and protect your personal information when you visit our Site or make a purchase. It also explains your privacy rights and how to exercise them.

By using our Site, you consent to the data practices described in this policy. If you do not agree, please do not use our Site.

1. Information We Collect

We collect information you provide directly, information collected automatically, and information from third parties.

1.1 Information You Provide

When you visit, register, or make a purchase, you may provide:

• Contact Information: Full name, email address, phone number, billing and shipping addresses
• Payment Information: Credit/debit card details, which are processed securely by Shopify Payments. We do not store complete payment card numbers on our servers.
• Account Information: Username, password (encrypted), and account preferences
• Order History: Products purchased, order dates, and transaction amounts
• Communications: Customer service inquiries, feedback, survey responses, and email correspondence
• Marketing Preferences: Opt-in/opt-out choices for promotional communications

1.2 Information Collected Automatically

When you browse our Site, we automatically collect:

• Device Information: IP address, browser type and version, operating system, device type
• Usage Data: Pages visited, time spent on pages, click patterns, referral sources, page interaction data
• Location Data: General geographic location derived from your IP address (city/state/country level)
• Cookies and Similar Technologies: See our Cookie Policy section below for details

1.3 Information from Third Parties

• Payment Processors: Shopify Payments provides transaction confirmation and fraud prevention data
• Shipping Carriers: Delivery confirmation and tracking status updates
• Analytics Providers: Aggregated demographic and interest data (Google Analytics, Shopify Analytics)

2. How We Use Your Information

We use your personal information for the following lawful purposes:

Purpose	Legal Basis
Processing and fulfilling your orders, including payment processing, shipping, and delivery	Performance of a contract
Sending order confirmations, shipping notifications, and transactional updates	Performance of a contract / Legitimate interest
Providing customer support and responding to your inquiries	Performance of a contract / Legitimate interest
Verifying identity and preventing fraud	Legitimate interest / Legal obligation
Improving our website, products, and services	Legitimate interest
Sending marketing communications (only with your explicit consent)	Your consent
Complying with legal obligations, tax requirements, and law enforcement requests	Legal obligation
Analyzing website usage and trends to enhance user experience	Your consent (for non-essential cookies)

3. Cookies and Tracking Technologies

Our Site uses cookies, web beacons, pixels, and similar technologies to enhance your browsing experience, analyze traffic, and support advertising.

3.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the Site to function (e.g., shopping cart, checkout, account login). Cannot be disabled.
• Functional Cookies: Remember your preferences (e.g., language, region) to personalize your experience.
• Analytics Cookies: Help us understand how visitors interact with our Site (e.g., Google Analytics, Shopify Analytics). Used to improve functionality.
• Advertising/Marketing Cookies: Used to deliver relevant ads and measure ad performance (e.g., Meta Pixel, Google Ads). Set with your consent.

3.2 Cookie Consent and Management

When you first visit our Site, you will see a cookie consent banner. You can:

• Accept All Cookies to enable all cookie categories
• Customize Preferences to select which non-essential cookies you accept
• Reject Non-Essential Cookies to disable analytics and advertising cookies

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer.

3.3 Third-Party Cookies

Third-party services integrated into our Site may set their own cookies, including:

• Shopify: Platform functionality, checkout process, and store analytics
• Google Analytics: Website traffic analysis and performance metrics
• Meta (Facebook/Instagram): Advertising, conversion tracking, and audience building
• Google Ads: Advertising performance and conversion tracking

4. How We Share Your Information

We do not sell your personal information to third parties. We share your information only as necessary to operate our business:

4.1 Service Providers (Processors)

We share information with trusted third-party service providers who perform services on our behalf under contract:

• Shopify Inc. — E-commerce platform hosting, payment processing (Shopify Payments), store management, and data storage. Shopify processes data in accordance with their Privacy Policy.
• Payment Processors — Shopify Payments, Affirm, Shop Pay, and other payment providers process your payment information securely.
• Shipping Carriers — USPS, UPS, FedEx, and DHL receive your shipping address and contact information for order delivery.
• Analytics Providers — Google Analytics and Shopify Analytics help us understand Site usage.
• Email/Marketing Services — Shopify Email and related services for order communications and (with consent) marketing emails.

4.2 Legal Compliance

We may disclose your information if required by law, court order, or government regulation, or if necessary to protect our rights, property, or safety, or that of our customers or others.

4.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity, subject to the same privacy protections.

5. Data Security

We implement industry-standard security measures to protect your personal information:

• Encryption: All data transmitted between your browser and our Site uses SSL/TLS encryption (HTTPS).
• Payment Security: Payment card data is processed through PCI-DSS compliant systems (Shopify Payments). We never store full card numbers.
• Access Controls: Personal information is accessible only to authorized personnel who need it to perform their duties.
• Security Monitoring: We regularly monitor our systems for vulnerabilities and potential security breaches.

Despite these measures, no internet transmission is completely secure. We cannot guarantee absolute security but commit to notifying you of any data breaches as required by applicable law.

6. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Order and Transaction Data: Retained for 7 years to comply with tax and accounting legal requirements.
• Account Information: Retained while your account is active. Deleted within 30 days of account closure upon request.
• Marketing Data: Retained until you withdraw consent or opt out.
• Customer Service Records: Retained for 3 years for quality assurance and dispute resolution.
• Analytics Data: Anonymized after 26 months (Google Analytics default) or deleted earlier upon request.

After the retention period expires, your data is securely deleted or anonymized.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 For All Users

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Opt-Out of Marketing: Unsubscribe from promotional emails at any time by clicking the "Unsubscribe" link or contacting us.

7.2 For California Residents (CCPA/CPRA Rights)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the following additional rights:

• Right to Know: Request disclosure of the categories and specific pieces of personal information collected, the sources of that information, the business purpose, and the third parties with whom we share it.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. However, we use cookies for advertising purposes which may constitute "sharing" under California law. You can opt out by clicking "Do Not Sell or Share My Personal Information" in our cookie banner or footer.
• Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information for purposes other than providing our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
• Shine the Light Request: California residents may request information about our disclosure of personal information to third parties for direct marketing purposes.

7.3 For European Residents (GDPR Rights)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have the following rights under the General Data Protection Regulation (GDPR):

• Right to Access (Article 15): Request copies of your personal data.
• Right to Rectification (Article 16): Request correction of inaccurate data.
• Right to Erasure (Article 17 — "Right to be Forgotten"): Request deletion of your data under certain conditions.
• Right to Restrict Processing (Article 18): Request limited processing of your data.
• Right to Data Portability (Article 20): Receive your data in a structured, machine-readable format and transfer it to another controller.
• Right to Object (Article 21): Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent, without affecting prior lawful processing.
• Right to Lodge a Complaint: File a complaint with your local data protection authority.

7.4 For Other US State Residents

Residents of Virginia, Colorado, Connecticut, Utah, and other states with privacy laws may have similar rights. Contact us to exercise these rights.

7.5 How to Exercise Your Rights

To exercise any of these rights, contact us using the information below. We will respond within:

• California requests: 45 days (with a possible 45-day extension)
• GDPR requests: 30 days (with a possible 60-day extension)
• Other requests: 30 days

To submit a request:

• Email: support@sellera.shop with subject line "Privacy Rights Request"
• Contact Page: Visit sellera.shop/pages/contact

We may need to verify your identity before processing your request. We will not charge a fee unless requests are excessive, repetitive, or unfounded.

8. Children's Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, contact us immediately and we will delete such information.

9. International Data Transfers

Our Site is hosted on Shopify's servers, which may be located in the United States, Canada, or other countries. If you access our Site from outside the United States, your information may be transferred to and processed in the United States. By using our Site, you consent to this transfer. Shopify uses Standard Contractual Clauses (SCCs) and other safeguards for international data transfers in compliance with GDPR requirements.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post a notice on our Site's homepage
• Send an email notification to registered users (for material changes)

Your continued use of the Site after changes constitutes acceptance of the updated policy. Please review this policy regularly.

11. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us:

For Shopify-related privacy matters, you may also contact Shopify directly at shopify.com/legal/privacy or Shopify Inc., 151 O'Connor Street, Ground floor, Ottawa, Ontario, K2P 2L8, Canada.